Proceedings of the Multicultural Marketing Conference pp Cite as. This study examines the perceptions of a sample of Japanese adult women regarding their general perceptions of sex role portrayals in advertising. The findings indicate that: 1 Japanese women are not critical of their role portrayals in Japanese advertisements, although they also do not necessarily believe that they are accurate, 2 Japanese women would develop a negative image of a company which used offensive depictions in its advertisements, and 3 Japanese women would not necessarily boycott the products of a company which used offensive advertisements. Unable to display preview. Download preview PDF. Skip to main content. Advertisement Hide. Conference paper. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Japanese companies love using innuendos in commercials
The commercial for the adult cream pie is also suspect. It features Japanese actors Sairi Ito and Yoko Maki as women who are obsessed with getting an adult cream pie. At least they had the foresight to disable the comments.
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Adult videos are focused on sex, and may not in some cases have a storyline. The mainstream studio Nikkatsu focused on pink films through its Roman Porno line from through V-cinema or OV also tend to focus on a story, but sex if present is less central, and they are released on video to be displayed in video stores or rental shops alongside mainstream movies. Many V-cinema works are produced by video-focused subsidiaries of the big film studios, e. SHV Cinema for Shochiku. OV can be rated by the Eirin or Eizourin depending on the content. This is a chronological history of the AV adult video industry in Japan. The main events relevant to the AV industry are discussed for each year, as well as notable debuts. Names are given in Western order i.
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